The holiday season is the most special time of the year and a huge opportunity for publishers to shine. To have a successful holiday email marketing strategy, you need to focus on meeting your audience’s needs and expectations, not just selling your products. It’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is enormous.
Publishers need to stay focused and take control of their messaging strategy. Incorporating these tactics into your holiday email marketing strategy can help you achieve your marketing goals:
- Keep track of everything: information, metrics, statistics, open and click rates – everything that can be measured and analyzed
- Create and design special newsletters for the holiday season
- Segment your mailing lists and send targeted messages and increase your subscriber engagement
- Monetize your email newsletters to increase your business revenue
Keep track of everything (related to hearing)
The holiday season is approaching and timing is key in email marketing. Dive into your subscriber information and stats to learn when they’re most active and which email newsletters have the highest open and click-through rates.
Identify what these newsletters have in common, whether it’s day sent, time sent or topic itself, and segment your email list to reach the right audience with the correct message and waited.
Look at their demographics, their interactions on social networks (likes, shares), their online behavior in terms of preferences and weak points: all this can help you identify your most engaged customers who will be your main target in this holiday email marketing strategy.
The key to success is positioning your products or services as solutions to your customers’ problems and needs. Especially at this time of year, you should avoid self-promotion.
That’s what content marketing is: helpful, well-researched content that can help you increase customer engagement and loyalty.
After all, aren’t you the most loyal to the people or companies that help you?
In conclusion, you need to know your audience’s needs and expectations, but this process may take more time for research and analysis. Start as early as possible, before the holiday season begins.
Create and design special holiday email newsletters
It’s no secret that the holiday shopping season is big business for publishers, and email is a popular choice for marketing strategies. Whatever your product, industry, or target market, holiday marketing has the potential to help you earn big rewards for your business.
Send email newsletters that highlight your promotions, sales or seasonal products. During this period, companies offer a variety of offers and promotions. That’s why customers check their emails more frequently during the holiday season because they want to get the best deal and the right email that can help them save more money.
Creative design and subject lines for holiday email newsletters can be marketing gold.
Key points to remember:
- The subject line is the most important factor that determines whether your subscriber opens your email or reports it as spam. All it takes is a little creativity. Add holiday sparkle to increase open rate.
- The design should inspire the holiday mood: from your brand colors to those associated with the season, you can create a spectacular design for your newsletter. Try to keep it simple and clean so that the entire message is visible. Be careful not to put too many images in your email newsletter and include eye-catching CTA buttons.
- As an added tip, you could also think of a newsletter that introduces your customer to your brand’s holiday story with your best offers « created just for them » – keep in mind that personalization is always a good idea .
Segment your mailing lists and focus on your audience
A targeted holiday email will always have a much higher engagement rate than any other email. Segmenting your contacts is the most effective way to send the right message to the right audience by simply knowing their interests and online behavior.
Manage Your Holiday Email Campaigns
To get the most out of your holiday email marketing strategy, you need to start planning your campaign schedule in advance.
The best time for emails can vary widely depending on industry and company goals. Decide when you want to start the holiday email carousel and start planning your campaigns.
Automation is a key point of any email marketing strategy, so you should already know which ESP can meet your sending needs and help you better track the performance of each email campaign you send. .
Welcome emails seem to be an essential marketing tool. This type of email has a huge impact on the relationship between customers and your brand.
Plus, when your subscribers open your emails, they expect to find personalized offers, special recommendations, and favorite product updates.
Welcome emails generate higher open rates and should be sent immediately. Generally, from the moment they had the first interaction with your brand.
Promotional emails help you set your subscribers’ expectations of the promotions you run during the holiday season. From gift cards to free shipping – every idea you might have is a good idea in terms of promotional email content.
Abandoned cart emails are a very important marketing tool because an abandoned cart is the last thing you want. Usually, this means something went wrong, and this type of email is used to resolve any issues that led to this decision. Here are the top reasons why they abandon the cart:
- Shipping costs: is it possible for you to offer free shipping?
- Better offer elsewhere: entice customers to come back with better price offers
- Out of stock: how to know when the products are available again?
Monetize your holiday newsletters with programmatic native ads to increase your revenue
When you decide to monetize your email newsletters, you are committing your business to the grand plan of increasing revenue and subscriber engagement at the same time.
Native ads appear like Sponsored Stories do in your social feed. They look like links to other articles. These advertisements link to products, services or any other relevant information that your target customers will need.
Programmatic native ads give your subscribers a great alternative to finding what they’re looking for during the holiday season and not just right now. They expect you to talk about their needs and focus on their issues.
By monetizing your email newsletters with programmatic native ads, you’re essentially letting the power of advanced personalization work for your brand. These ads are perfectly aligned with the rest of your newsletter content, so users are 2x more likely to click on a native ad compared to any other ad version.
The two main benefits of programmatic native ads are:
- They drive email engagement: These ads leverage the capabilities of AI to deliver ads to your customers about products, services, and information that interest them.
- They are inexpensive, yet highly profitable: with ZERO costs for email publishers and up to 42% more revenue, programmatic native ads appear to be the winners of a solid email monetization strategy. emails.
To be successful with your email monetization strategy, you need a partner with the experience and expertise to merge design and technology for optimal results.